Kim Kardashian to rename ‘Kimono’ shapewear after backlash

Kim Kardashian has finally given in to the critics.

The reality star, 38, got herself into international hot water following the announcement of her latest business venture last week, a shapewear company called Kimono.

Backlash against the name, which Kardashian trademarked last year for the use of undergarments, shapewear and actual kimonos, was swift. Fans accused the star of cultural appropriation, spammed pages with the hashtag #KimOhNo and called upon the star to rename her line.

Kardashian initially resisted, insisting that she meant no disrespect, but revealed on Monday that she will be changing the name.

“I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind,” she announced on Twitter, adding, “My brands and products are built with inclusivity and diversity at their core and after careful thought and…

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